How to improve technical SEO
Technical SEO Technical SEO is a crucial aspect of any website’s search visibility. It includes the behind-the-scenes optimization of a website that helps search engines understand and crawls a site more effectively. In this post, we will explore the main things that need to be optimized in technical SEO. By focusing on these key areas, […]
Five best practices for CRO
Five best practices for CRO CRO, or conversion rate optimization, is the process of improving the percentage of website visitors who take the desired action, such as making a purchase or filling out a form. By implementing effective CRO strategies, businesses can increase their revenue and grow their customer base. Here are five best practices […]
Make the switch to Google Analytics 4
Make the switch to Google Analytics 4 Are you still using the old version of Google Analytics to track your website and app traffic? If so, it’s time to make the switch to Google Analytics 4 (GA4), the latest version of Google Analytics that offers numerous improvements and new features. Switching to GA4 is not […]
Universal Analytics and GA4, what is the difference?
Universal Analytics and GA4, what is the difference? What is Universal Google Analytics? Universal Analytics is the older version of Google Analytics. It was introduced in 2013, and it’s a robust platform that allows website owners to track a wide range of metrics, such as pageviews, sessions, and users. It also offers advanced features like […]
Marketing tracking and reporting
Creating a marketing campaign is not enough. In order to ensure that your campaigns are successful, it’s essential to track and report on their performance.